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One of the co-founders behind the famous ice cream brand Ben and Jerry's has announced that corporate owner the multinational conglomerate blocked the introduction of an innovative Palestine-themed ice cream flavor.

Ben Cohen, who co-founded the business alongside Jerry Greenfield, disclosed how he plans to personally create this new flavor as part of an individual collection highlighting issues the company has been barred from addressing publicly.

Ongoing Conflict Involving Creators versus Corporate Owner

The recent announcement deepens the continuing conflict among the world-famous ice cream maker with its corporate parent, the British consumer goods giant which has owned Ben & Jerry's for over two decades.

The co-founders have asserted how the parent company along with its ice cream arm the Magnum brand improperly prevented Ben & Jerry's from "maintaining its activist principles".

The Fruit Flavor becoming a Symbol for Support

Mr. Cohen revealed via social media that he is creating a new watermelon-flavored frozen dessert, requesting consumer ideas for the product's name and potential ingredients.

“I'm accomplishing what they were prevented from doing,” Mr. Cohen commented in his kitchen. “I'm creating a watermelon-flavored frozen dessert that calls for permanent peace for Palestinians while demanding repairing the damage that occurred in the region.”

This particular fruit has emerged as a symbol of support for the Palestinian people due to its coloration, which match those of the Palestinian flag – red, green, black and white.

Previous Social Engagement and Recent Developments

Several years ago, Ben & Jerry's refused to sell its products in territories occupied by Israel, resulting in Unilever selling the Israeli operation to a local licensee, thereby permitting continued sales within disputed territories.

The new product line will be created through Mr. Cohen's personal brand, the socially conscious ice cream brand which originally created in 2016 to support former political contender Bernie Sanders via the product "Bernie's Return".

Leadership Changes and Upcoming Intentions

Mr. Cohen indicated how he plans to create other ice cream flavors focusing on issues which Ben & Jerry's was prevented from speaking about openly by corporate restrictions.

This development follows partner Jerry Greenfield resigned from Ben & Jerry's in September, after decades of involvement, mentioning concerns that its independence was undermined following Unilever's decision to curb their advocacy work.

At that time, Mr. Cohen commented that “My partner has a really big heart and this conflict with our parent company was deeply distressing him."

"My heart compels me to keep working inside the company to advocate for its independence so that it can actualise its ethical purpose, the principles that established its foundation while upholding for over 40 years," he explained to media outlets.

• Parent company limitations on social activism
• Independent flavor creation by original creators
• The fruit-based product as political symbol
• Continuing disagreements between parent company and social mission